A BIT OF THE HISTORY
ON HOW I CREATEDAUTORALL
Loaded with drum machines and guitars, it was in the turn of the century that the musician from Santos/SP (Brazil) Prox (born Paulo Rocha) started the first fusions of electronic music with rock, through projects like Videodrome (which track “Na Real” got a video on the MTV grid, at the famous show “AMP”) and Pornophonia.
Using technology as a catalyzer to compose electro-organic songs, in 2009 – already based in São Paulo / capital – he created Autorall, with the goal of making synthesizers and guitars generate, together, a massive energy.
In 2012, he released the EP “Shake The Paranoia” on LBA Records, a label based in Los Angeles, city to which he moved and lived for 2 years, performing at many expressive clubs of the californian independent scene, such as the iconic Whisky A Go-Go, The Goodhurt, Silverlake Lounge, Five Star Bar among others.
Also on 2012, the EP was indicated was nominated for Best Electronic Music Album for the award (Dynamite Independent Music Award). Autorall was among the Top 5, alongside with artists such as Banda UÓ, Boss in Drama, and Database.
Following on the intense and delightful search for the perfect digital/analog blend – now with its headquarters back in São Paulo – Autorall is been releasing brand new singles – on Prox’s own label (Digirock) – that mirrors its evolution and can be found at the main music streaming platforms.