“An artist from Brazil who excels in a stylistic hybrid of rock and electro” – Obscure Sound

American Blog Obscure Sound has just published an article saying pretty nice things about Autorall and the track “Lust of the Mind”.
Check it out on this direct link:
https://www.obscuresound.com/2018/09/autorall-lust-of-the-mind/

Or, if  you wish, read it right below:

Autorall is an artist from Brazil who excels in a stylistic hybrid of rock and electro, evidenced by the use of guitar and synth arpeggios in his track “Lust of the Mind”.  Santos(Brazil)-based artist Paulo Rocha a.k.a Prox heads the project, his engaging style accompanied by interesting lyrical content. Per Paulo, the track’s lyrics “refer to the paradox of freedom and discipline: men is no more than “a natural-born-thinker mixed with boiling instincts” — the latter a repeating lyric from the track.

On the track’s creative process, Paulo used a mixture of natural playing and technology. “That was an exciting game between me and the computer: I’ve recorded every riff on the bass guitar and then transformed it to midi notes, using a software’s (Ableton Live) feature,” he explains. “Although its pretty advanced high-end algorithm, the software never translates the same as the original, so it responded every time with an interesting similar approach.”

“So I went back and fourth sending these organic-analogue information to the computer and when it digitally sends back to me, I’d take these feedbacks and I started recording it again with the bass guitar, based on what the computer was telling me he understands. At the end of the day, I had a pretty bad ass riff, made by myself and, of course, my digital co-writer binary friend.”

He describes the approach as “an electro-rock blend: synths, grooves, guitars with a bit of an industrial taste.” In that, Autorall succeeds notably.

Check out Autorall’s bio below:

Loaded with drum machines and guitars, the turn of the century found Santos(Brazil)-based artist Paulo Rocha a.k.a Prox begin his fusion of electronica with rock.

Using technology as a catalyst to write electro-organic songs, he created Autorall in 2009, with the goal of making synthesizers and guitars generate, together, a massive energy.

In 2012, Autorall’s first EP ‘Shake The Paranoia’ was released on LBA Records, a label based in Los Angeles, city to which he moved and lived for 2 years, performing at many expressive clubs of the Californian independent scene, such as Silverlake Lounge, Whisky A Go-Go, The Goodhurt, Five Star Bar among others.

On the same year, the EP was nominated for Best Electronic Music Album on the national brazilian award Dynamite Independent Music Award. Autorall was among the Top 5, alongside with renowned artists such as Banda UÓ, Boss in Drama, and Database.

Following on the intense and delightful search for the perfect digital/analog blend – now with its headquarters back in São Paulo – Autorall is been releasing brand new singles on Prox’s own label (Digirock) that mirrors its evolution.

O Blog americano Obscure Sound publicou uma matéria tecendo comentários bem bacanas sobre o Autorall e a track “Lust of the Mind”. Saca só, segue link direto para a matéria:
https://www.obscuresound.com/2018/09/autorall-lust-of-the-mind/

Aqui, abaixo, tradução da matéria:

Autorall é um artista brasileiro que se destaca com um híbrido estilístico de rock e electro, evidenciado pelo uso de arpejos de guitarras e sintetizadores em sua faixa “Lust of the Mind”. O artista de Santos (Brasil) Paulo Rocha a.k.a Prox lidera o projeto, seu estilo envolvente acompanhado por conteúdo lírico interessante. Segundo Paulo, a letra da faixa “refere-se ao paradoxo da liberdade e da disciplina: os homens não são mais do que“ pensadores por natureza, misturados com instintos em ebulição ”- este último uma frase que se repete na música.

No processo criativo da faixa, Paulo usou uma mistura de reprodução natural e tecnologia. “Esse foi um jogo emocionante entre mim e o computador: gravei cada riff no baixo e depois o transformei em notas midi, usando o recurso de um software (Ableton Live)”, explica ele. “Embora seja um algoritmo bastante avançado, o software nunca traduz o mesmo que o original, portanto, ele sempre respondia com uma abordagem similar e interessante”.

“Então fiquei nessas de enviar as informações análogo-orgânicas para o computador e quando digitalmente ele enviava de volta para mim, eu pegava esses feedbacks e começava a gravá-los novamente com o baixo, baseado no que o computador estava me dizendo que ele entendia. No final do dia, eu tinha um riff bem foda, feito por mim mesmo e, claro, meu amigo binário e co-escritor digital. ”

Ele descreve a abordagem como “uma mistura de electro-rock: sintetizadores, grooves e guitarras, com uma pitada de industrial”. Nesse sentido, o Autorall consegue atingir seu objetivo notavelmente.

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