“Bowie, LCD Soundsystem, Chemical Brothers, all AUTORALL. The beats give you a black eye, and you’re happy with that” COME HERE FLOYD (USA)
The Unpopular was conceived on numerous days and nights, sprinkled with synth-bass with overdrive, beers and heavy beats. Among the techniques of production, the insertion of subtle and precise layers of samples – stemming from distinct works, culturally and geographically – are applied with precision and equalization. The melodies are spontaneous and visceral, made with the speakers open at maximum volume and a microphone in hand. The album was created, recorded and mixed by Prox in his room at Studio Lamparina, in Perdizes, São Paulo, and is being released by his own label “Digirock.”
Munido de drum machines e guitarras, foi na virada do século que o músico de Santos/SP, Paulo Rocha aka Prox deu início às primeiras fusões de eletrônica com rock.
Usando tecnologia como catalizador para criar faixas eletro-orgânicas, em 2009 – agora morando em SP/capital - ele criou o Autorall, com o objetivo de fazer os sintetizadores gerarem uma energia massiva.
In 2012, Autorall’s first EP Shake The Paranoia was released on LBA Records, a label based in Los Angeles, city to which he moved and lived for 2 years, performing at many expressive clubs of the Californian independent scene, such as Silverlake Lounge, Whisky A Go-Go, The Goodhurt, Five Star Bar among others.
Neste mesmo ano de 2012, o EP chegou à final do prêmio de “Melhor Álbum de Eletrônica” promovido pelo Prêmio Dynamite de Música Independente, ao lado de artistas como Banda UÓ, Daniel Peixoto, Boss in Drama e Database.
Following on the intense and delightful search for the perfect digital/analog blend – now with its headquarters back in São Paulo – Autorall is been releasing brand new singles on Prox’s own label (Digirock) that mirrors its evolution.